As we discussed in our Year End Report, the pandemic introduced several important merchandising trends that we believe will continue for some time into the future. Some trends, like the increased demand for home office furniture, were easy to predict. Others, like the growing popularity in Murphy and Cabinet beds, definitely took us by surprise.
When we took a closer look at 2020’s trending product categories, especially more niche product types, we discovered a common theme: the need to create versatile spaces. With consumers spending more time at home, their space is now serving double or triple duty. As a result, customers are actively shopping for furniture that solves problems and helps make the most of their space.
You can capitalize on these trends by highlighting your versatile products online. Niche products can be harder to find on your website, and customers might not realize how a particular product or product type could be used to make their space more versatile. Make it easier for customers to find products that are relevant to their new needs by using our groupNtaggen tool to create curated landing pages about multi-use spaces or products. Then share those pages on social media, in an eblast, and link on your website.
Here are some groupNtaggen ideas that highlight 2020 merchandising trends:
- The Ultimate Outdoor Experience
- Multi-functional or space-saving beds
- Multi-functional office and guest bedroom essentials
- Favorite room dividers and floor screens
- Home gym essentials that will fit seamlessly into your decor
Here is an example of The Ultimate Outdoor Experience:
